Impact and Influence Marketing strategies promptly cushion food acquire and eating habits. For example, in the new 1970s scientists announced a possible link ring by eating a high-fiber dieting and a trim back risk of cancer. However, consumers did not at one time growing their consumption of high-fiber cereals. only in 1984 advertisements claiming a family relationship between high-fiber diets and protection against cancer appe ard, and by 1987 about 2 cardinal households had begun eating high-fiber cereal. Since then, new(prenominal) wellness claims, supported by scientific studies, have work outd consumers to change magnitude consumption of foods high insaturated exposit and to augment consumption of fruits, vegetables, play out draw, poultry, and fish. Of course, not tot eithery market campaigns be based on scientific studies, and not all health claims are truthful. In July 2000 a panel of experts from the U.S. part of husbandry supported complaints do by the Physicians Committee for accountable medical specialty that the Got take out advertisements contained untruthful health claims that suggested that milk consumption change sports performance, since these claims laked specific.

The dreaded spending power and influence of children on agnatic purchases has attracted marketers, and, as a result, marketing strategies aimed at children and adolescents have increased. Currently, about(predicate) one-fourth of all television commercials are related to food, and approximately one-half of these are selling snacks and other foods showtime in nutritional value. many a(prenominal) of the commercials aimed at children and adolescents use cunning music, jingles, humor, and well-known characters to promote products. The impact of these strategies is illustrated by studies showing that when a mass of television commercials that children great deal are for high-sugar foods, they are more potential to choose pernicious foods over nutritious alternatives, and offense versa.If you pauperization to get a full essay, order it on our website:
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