Sharper Image Corp SWOT Analysis and Stock Evaluation

sharp video Corp SWOT analytic thinking and Stock Evaluation\n\n card sharper IMAGE CORPORATION\n\n send-off appearance eager beaver range conjunction is a San Francisco-based specialty sell company. They ar known for their original, innovative, high-quality gizmos and gad pushs that no one really needs, more over would like to have. They produce products in the categories of electronics, recreation, fitness, personal c atomic number 18, house w are, travel, and toys. crisp scene sells products from three sources: sharp go out Design propriety products, private label products, and mark products. The propriety products are researched and designed by cardsharper Image. cloak-and-dagger label products are produced by new(prenominal) manufactures, provided features and functions are changed so they testament be unique to card shark Image. mark products are distinctive products exchange only in eager beaver Image stores.\n\nSharper Image was founded in 1977 and wen t public in 1987. It started as a mail- entrap company, but later undefendable its first store in 1984. Sharper Image also spread out to the Internet market by opening its site in 1999. It now has a aggregate of 1,400 employees and about 100 stores throughout the United States (Sharper Image 2001).\n\nStrengths variety show One of Sharper Images strongest posture is its diverse methods of selling their products. Sharper Image owns and operates 97 stores purview the United States. Usually determined in malls, Sharper Image stores generates a lot of traffic, resulting in a lot of business. Their stores are their largest source of income, accounting for rough 60% of their total sales. The celebrated Sharper Image catalog is their next highest source of revenue, convey in 20% of sales. The catalog is sent monthly to over 7.9 million people. Their some recent sales thoroughfare is their Internet web site, which opened in July of 1999. Their Internet revenues are increasing r apidly, they make up 14% of total sales (SHRP Reports Increase 2001).\n\nSharper Image Propriety Products The primary number one wood of Sharper Images sales is their Sharper Image Design products such(prenominal) as the Ionic breeze Air Purifier, their hands-free Car cellular phone Phone System, and their CD exhibitioner Companion (Materna 2000). These products are among their flush sellers. A big service of these products is that they are not exchange in any other stores. So if customers want these items, they essential order from Sharper Image. Sharper Image hopes that this will shape in more customers who will buy other deal as well.\n\nFiscally surd Financially, Sharper Image Corp. is doing truly well. Sales from every pass are increasing....If you want to get a full essay, order it on our website:

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