Marketing Plan

Marketing Plan MKT550 V1 Lowes Foods to Go Marketing Plan Lowes Foods is a unique mountain cooking stove of super market places specializing in intellectual nourishments that nuclear number 18 good for you. In business since 1954 the hasten in offers exceptional quality and process. One attribute that sets them asunder from other hold ons is their Food to Go program. Customers can place their grocery store orders on-line by 3:00 p.m. and pick them up the corresponding solar day at a convenient location. Lowes Foods get out be expanding its ground into Oakland County, Michigan. Market research shows a adopt for this type of service in the fast paced life of the objective lens market. Different types of promotional activities will be used to market Lowes Foods and Lowes Foods to Go to comprehend growth and meet the profitability objective. 1.1 organizational Description Lowes F oods is a supermarket chain based in Winston Salem, NC with stores in North Carolina, South Carolina and Virginia. They are a subsidiary of the Alex Lee, Inc. family of companies which is the largest food-retail and distribution company in the Southeast. Lowes Foods began as a single store in 1954 and operated on its receive until 1984 when they were acquired by Merchants Distributors, Inc.

(MDI), a food distribution company operate under the Alex Lee, Inc. umbrella. Two historic period after the acquisition, Lowes Foods underwent a study expansion and then acquired some other grocery chain in 1997. With continued expansion efforts, Lowes has fully grown to over 100 stores an d employs round 8,000 people (Hoovers, 2010! ). Since Lowes Foods is a privately owned company, revenue entropy is not readily available. It has been describe that in the private grocery sector revenue is well-nigh $300,000 per employee (Hoovers, 2010). Using that logic, Lowes Foods would have intercommunicate revenues of approximately $2.4 billion in 2010. While the quality of the products that Lowes Foods offers is of coarse importance, customer service and fair...If you essential to get a teeming essay, order it on our website: OrderEssay.net

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