Why the relationship between marketer and customer is more and more important?

I Background Nowadays, new results willing not be put into function rashly before the manufacturers get off the respondents and authorisation clients satisfaction finished questionnaires which be to the highest degree the ideas for the crossways, including such knowing questions uniform: Whether the respondents like the product or not; if the product is in the market, whether the respondents will be interested in it and consequence it; what the respondents suggest; whether the product necessitate some improvements... Those questions indicate that the sellers are care about the bargain forers needs and feelings. It is suggested that the manufacturers have been net incomeing more and more concern to the customers requirements and needs.? In this essay, I am going to explain the reasons why the relationships between buyers and sellers increase to be so important. II Historical maturation Reason and the execute of Forming trade Concept General Statement According t o a book named the Essentials of Marketing: Text and Cases, it states that many companies experience both stages of descent druthers before coming to the marketing concept. tied(p) nowadays there are three types of company: production-oriented, sales-oriented and marketing-oriented. Production-Oriented club Firstly, lets look into the production-oriented companies which emerged in the nineteenth century and early surgical incision of the twentieth century.

During that period, firms did not contain attention to and ignore the needs of the customers. Instead of that, they just severe on production and fertile efficiency. The manufacturers are short-sighted, because that kind of way of life to run business is easy to lose cus! tomers. It is surprised to look at that at present, there are some companies still pay particular regard to the clients requirements. Under this situation, customers will not buy the products if they cannot get what they really want. If the products cannot be sold, there are still 2 possibilities: one is customers are... If you want to get a wide-eyed essay, mark it on our website: OrderEssay.net

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